Tel: 01883 348911



Next we review another newcomer that offers an innovative and fashionable face to one of London’s tired, least favoured and heavily criticised services.  Over the last 10 years Museum shops have increased rapidly in popularity and are often far more cutting edge and appealing than the average retail store.  They have helped to re-educate the public to the museums’ enormous importance within society and the London Transport Museum’s new store is no exception!

The shop breathes new life into the city’s archaic transport system and highlights this important aspect of our heritage.  Because of the store’s prime location within the heart of Covent Garden, it was very important for Lumsden Design Partnership to ensure that the store competes with its trendy neighbours.  So the space reflects contemporary retail design in order to attract consumers who might not normally visit a museum shop.  In fact they have gone to great lengths to attract a much wider audience, not just the enthusiasts.  The product range has been carefully thought out to have something for everyone from the design-conscious through to “lads ‘n’ dads” - an exciting challenge for such a niche area!


It was also imperative that the designers made full use of London Transport’s strong identity and conveyed this through their design in a very minimal and more chic style.  "Transport for London’s brand is unique and has a great design heritage which we wanted to pay tribute to in our shop design,” explains Callum Lumsden. The new double height space incorporates a mezzanine and makes full use of the natural light coming from the roof lights in the refurbished Victorian warehouse.  Customers enter through glass doors set within an impressive double height glass façade and their first impressions are of light and space.  They are then filtered through floor to ceiling doors that cleverly double as postcard racks and are greeted by a circular feature packed with pocket money products, custom designed to look like a large bus wheel with a belisha beacon to highlight the unit. 


All the display furniture has been custom made to accommodate a wide range of products from wonderful books on design to nostalgic models such as the Routemaster, as well as T-shirts and stationery.  These units are white with a splash of colour on the base and are easily movable to give the store manager maximum flexibility.  The flashes of colour used play on the heritage of colour in the London Transport portfolio.  Perimeter shelving is also white and kept simple as in the freestanding units and together enhance the fun circular unit at the store’s centre.


On the upper floor, Lumsden Design Partnership has created an intriguing display, a bank of drawers used to store posters pay homage to stations – past, present and future.  Not only are there drawers with the names of tube stations, but also tram and riverboat stops that may not be so familiar are all represented.  They create an eye-catching display in their own right.


please select from
Shop and Display Equipment Association
24 Croydon Road, Caterham, Surrey CR3 6YR  Tel: 01883 348911  Fax: 01883 343435
SDEA ©2012 |  Terms and Conditions  |  Site Map  |  Policy  |  XHTML  |  CSS
Hotel Chocolate UK cos London Transport Museum Shop Piramyd India Primark London newlook